Farewell, Saks Potts: The Danish Label That Defined Cool-Girl Outerwear Bows Out

BY: Nontobeko Kolstad

In a move that sent ripples through the fashion industry, Copenhagen-based brand Saks Potts has announced its closure, set for spring 2025. The brand, beloved for its effortlessly chic and pragmatic approach to luxury, leaves behind a legacy of statement coats, Scandinavian minimalism, and a loyal following that includes the likes of Kendall Jenner and Beyoncé. The news comes as a bittersweet farewell—Saks Potts is ending on a high, but its exit speaks volumes about the shifting tides of the fashion landscape.

A Brand That Defined a Generation

Founded in 2014 by childhood friends Cathrine Saks and Barbara Potts, the label quickly became synonymous with modern Scandi-cool. Their signature fox-fur-trimmed coats—think the iconic ‘Foxy’ style—became instant status symbols, offering a refreshing antidote to the sometimes austere world of contemporary fashion. Saks Potts didn’t just dress the stylish elite; it crafted an aesthetic—one that merged playfulness with functionality, fantasy with real-world wearability.

The brand’s meticulous craftsmanship, coupled with its ability to set trends rather than follow them, earned it a coveted spot in the wardrobes of fashion’s most discerning insiders. Whether it was a shearling coat seen draped over Hailey Bieber or a candy-colored leather piece making waves during Paris Fashion Week, Saks Potts had an undeniable knack for creating pieces that felt aspirational yet lived-in.

Why Now? The Complex Reality Behind the Closure

Despite thriving creatively, the duo has chosen to shut the doors of their beloved brand while still at the top. In their official statement, they cited the challenging financial climate as a major factor—a sentiment that many independent brands have echoed in recent years.

The fashion industry has never been more competitive, and while Saks Potts maintained a cult following, the economic headwinds were undeniable. The costs of maintaining production, supply chain disruptions, and the growing dominance of ultra-fast fashion conglomerates have made it increasingly difficult for niche luxury labels to survive. With platforms like SHEIN and Zara churning out lookalikes at breakneck speed, consumers have become accustomed to lower prices and faster turnarounds—often at the expense of smaller, design-driven brands.

Founders Cathrine Saks and Barbara Potts

The Fast Fashion Effect

It’s impossible to discuss Saks Potts’ closure without acknowledging the elephant in the room: fast fashion. While Saks Potts never attempted to compete with mass-market retailers, the industry’s insatiable hunger for constant newness has made it harder than ever for independent labels to sustain themselves. Consumers today are often forced to choose between quality and accessibility, and the rise of high-street copycats has undoubtedly chipped away at the demand for high-end alternatives.

The battle isn’t just financial—it’s cultural. The landscape has shifted, and with the rapid rise of influencers, micro-trends, and AI-driven fashion cycles, the industry’s once-stable players have found themselves navigating unpredictable waters. Saks Potts, for all its acclaim, was not immune.

What’s Next? A Legacy Cemented in Fashion History

Though this may be the end of Saks Potts as a label, its impact will linger. The brand redefined what it meant to be a cool, fashion-forward woman in the 2010s and early 2020s, blending heritage craftsmanship with a contemporary edge. Their pieces will live on as vintage treasures, sought after by collectors and fans alike.

As for founders Cathrine Saks and Barbara Potts, their next moves remain to be seen—but if their past success is any indication, the fashion world hasn’t seen the last of them.

For now, Saks Potts bows out gracefully, leaving behind a blueprint for what modern luxury could—and should—look like. A reminder that true style endures, even when the industry evolves.

Farewell, Saks Potts. You will be missed.