SUNKISSED: Sun, Style, and Sustainability: The Future of Swimwear for the Fashion-Forward

As the snow melts and the promise of spring emerges on the horizon, Scandinavians begin to look ahead to sunnier days.

For Norwegians in particular, the fleeting but glorious warmth of summer is something to savor—and bask in. Yet, with Norway holding one of the highest rates of skin cancer globally, the love affair with the sun comes with a caveat.

But who says you can’t soak up those golden rays responsibly, and in style? Enter the world of sustainable swimwear—where innovative fabrics, ethical practices, and show-stopping designs meet. From the timeless elegance of Zimmermann’s Resort 2025 collection to the chic, budget-friendly allure of VICI Collection and the eco-conscious craftsmanship of Laara Swim, this season’s swimwear brings sustainability to the forefront without sacrificing glamour.

SHOP: SWIMWEAR

Make sure to pack different Style of Beach Swimsuits

High-waisted bikinis and one-piece suits with cut-out details are trending. Choose pieces in bold prints or classic monochromes. High-waisted bikinis offer a retro vibe and extra coverage, perfect for those who want a flattering and comfortable fit. One-piece suits with unique cut-outs provide a modern twist and add a touch of glamour.

Zimmermann Resort 2025: Luxurious Elegance Meets Coastal Chic

When it comes to luxury swimwear, Zimmermann’s Resort 2025 collection is a lesson in sartorial sophistication.

The Australian brand’s latest offering is inspired by dreamy coastal escapes, blending vintage florals, structured silhouettes, and a playful mix of pastels and metallics.

With an emphasis on sustainability, Zimmermann continues to use innovative, eco-friendly materials such as recycled nylon and regenerated polyester, ensuring that each piece isn’t just a statement in style but also in environmental consciousness.

Think high-waisted bikinis with intricate detailing and billowy cover-ups that transition effortlessly from beach to bistro. The collection’s ethos? Luxurious design doesn’t have to cost the earth.

VICI AFFORDABLE GLAMOUR WITH A CONSCIENCE

For those looking to turn heads without breaking the bank, VICI Collection offers a range of swimwear that’s both trend-conscious and wallet-friendly. This season’s lineup features bold prints, retro-inspired cuts, and earthy tones—all designed with a fashion-forward mindset. While affordability is key, VICI also prioritizes sustainable practices, incorporating recycled materials and minimizing waste in its production process.

It’s proof that eco-conscious fashion isn’t exclusive to the luxury market. Add to that their versatile swim pieces that pair perfectly with casual resort wear, and you’ve got yourself a collection that’s as Instagram-worthy as it is impactful.

Laara Swim:Scandinavian Minimalism Goes Green

Inspiration and Vision

Hailing from Norway, Laara Swim is the epitome of Scandi chic. Known for its minimalist designs and muted color palette, the brand is redefining what it means to create swimwear sustainably. Each piece is crafted from ECONYL®, a regenerated nylon made from discarded fishing nets and other waste materials.

Laara Swim’s approach is as much about durability as it is about aesthetics—ensuring that every swimsuit is built to last, both in terms of style and quality. The brand’s clean lines and timeless designs are perfect for the discerning Scandinavian who values understated elegance and environmental stewardship.