The Biggest 2025 Beauty Trends to Keep Your Eyes On

Some beauty looks are born trendy—others have trendiness thrust upon them. We can only predict so much when it comes to what will be big in the beauty industry for 2025, but there are helpful tools, like the Spring 2025 Runways (which already happened), search data, and predictions from industry experts, that are here to help us out. Ahead, we've rounded up what we think will be the coolest 2025 beauty trends, from the products we'll be using to the colors we'll see everywhere.

1. Peach Fragrance

Get ready, sweetie, because juicy peach is about to steal the show in fragrance! Close your eyes, spritz Rare Beauty's dreamy new body mist, and boom—you’re at a sun-kissed roadside peach stand. Peachy perfection, anyone? 

2. Lip Glow Oil 

he trend that started with a bang and refuses to quit? Dior Glow Lip Oil. Ever since it went viral back in 2020, it’s been living rent-free in everyone’s makeup bag—and for good reason.

This iconic lip oil gives you a shine so smooth and intense, it’s like your lips walked off a CGI set. Everyone’s obsessed, and honestly, why wouldn’t they be? It’s the glow-up that keeps on giving, and trust me, 2025 is not ready to let this trend go!

3. Targeted Body Care

Hold up—your body lotions just slid into the chat, and they’re not here to play. This season, they’re doing way more than keeping your skin soft. Say hello to next-level glow-ups from brands like Nécessaire, Dove, and Vaseline. These genius formulas are tailored to tackle all your skin’s dramas—niacinamide for uneven tone? Check. Ceramides for barrier repair? Double check. Your skin’s about to live its best life, and we’re here for it!

4. Body Shimmer

The vibe is glowing, darling, and it’s not just your inner light! Luminosity is cranking it up to goddess levels. Pinterest says “goddess core” is trending with searches skyrocketing by 40%, and guess what? Your nails are about to join the divine party. From the runways of 2025 Fashion Week flaunting mixed metals to Pinterest searches for “goddess nails” shooting up a jaw-dropping 760%, it’s official: celestial chic is here to slay!

5. Skin First Beauty

   
   

   In 2025, "skin-first makeup" takes center stage, celebrating natural beauty and radiant, healthy skin. This trend prioritizes skincare as the foundation, focusing on hydration, barrier repair, and glow-enhancing treatments. Lightweight, sheer formulas dominate, blending seamlessly for a barely-there look while letting real skin shine through. Products with skincare benefits, like tinted moisturizers and serum-infused foundations, blur the line between makeup and skincare, empowering confidence with a fresh-faced, effortless aesthetic.